The popularity of bottled water has grown significantly in the last few decades. Although many brands of bottled water come from natural sources, an online article recently indicated they do not all carry the same levels of quality. In fact, the article highlighted how the Waiakea brand of bottled water actually stood out from many other brands. While most brands of bottled water carry labels that claim their water has beneficial effects on a person’s overall state of health, Waiakea water actually does provide healthful benefits.
The water used for the Waiakea brand could be categorized as a natural volcanic water as well as a natural mineral water. The volcanic water benefits found in each bottle of Waiakea not only include the minerals it receives as it passes through the volcanic rock formations found on the big island of Hawaii, but also the water’s natural pH level. Considered to be a naturally alkaline water, the Waiakea water pH level is consistently found between 7.6 and 8.2.
The team behind this brand of Hawaii volcanic water also takes steps to ensure the natural ecosystem of the island remains intact. This is accomplished by using a water that comes from a renewable resource. The source of the water combined with its natural filtration process, makes it a brand that not only stands apart from the others, but also one that lives up to its claims. In fact, the founder of Waiakea water, Ryan Emmons, has gone to great lengths to not only provide people with a healthier beverage choice, but to also help preserve the environment.
As an environmentally conscious company, the team behind Waiakea water chose to use bottles made from recycled plastic, which could also be recycled when empty. This company recently announced its plans to upgrade its bottles to a new type of polymer plastic designed to be fully degradable. The new plastic will have a significantly lower life span, which will allow it to completely degrade 97 percent faster than current bottles. This move is just another way the Waiakea brand has gone above and beyond the standards of other brands of bottled water.
Waiakea Water is clearly making a name for itself in the bottled water industry after being tabbed by Forbes Magazine as one of the fasting growing companies in the United States. The company startup began in 2012 with a simple principle of being environmentally friendly in production and product content, as the original water supply comes from Hawaiian volcanic rainwater runoff. The water source is noted for containing more natural minerals than he original water source for any other bottled water on the market. And, now they have made another step forward in helping preserve the environment with a purely degradable plastic container.
The corporate growth spurt of Waiakea Water may well be poised now to take off again with this new development that has been planned from the beginning of the company in 2012. Founder and CEO Ryan Emmons realized the potential for an environmentally conscious water company to emerge in the bottled water industry because much bottled water begins as tap water and is packaged in non-degradable plastic containers. He pitched his design to larger companies and retailers at the beginning, only to find out the industry competition is restrictive based on long-term relationships with established large companies and big box retailers.
That all changed following the initial cold shoulder, as many smaller operations realized the novel concept that Emmons was implementing. Then Whole Foods signed on as well and the rest is bottled water history. According to market reports, the company has grown by over 4000% since the new deal that came in addition to the sharp increase in smaller retailer purchases. This puts Waiakea Water in position to change the entire landscape of the bottled water industry as health-conscious consumers become more aware of the new product.
The new biodegradable bottle could also well change the market for all products that are sold in plastic containers, which could also poise the five-year old company began by a 22-year old Hawaiian resident to increase in size again with the new product. The impact plastic containers and products have had on the global environment is considered a major problem by many scientists, and now it appears that Waiakea Water has upped their game once again by impacting the entire plastic container market as well.