An upstart called EOS (https://evolutionofsmooth.ca/) has changed the lip balm industry in seven years. EOS, which abbreviates the company’s official name, Evolution of Smooth, has taken a square shot at the titans of the lip balm industry. In the end, this is no minor accomplishment, considering the size of the lip balm industry in the United States and in other countries the world over.
EOS introduced pastel-colored product onto the market in 2010. Unlike traditional brands that come in tubes, EOS lip balm comes in orbs with vibrant colors.
Within very little time, EOS lip balm started appearing on shelves of retail outlets across the United States and in other locales as well. Major U.S. retailers like Walgreens, Costco, Walmart, and Target now stock the product.
Beauty editors at major publications like Cosmo began writing positively about EOS lip balm.
Ultimately, famous folks like Christina Aguilera and Kim Kardashian started popping out and using orbs of EOS lip balm. That spurred even more attention to the product.
In little time, EOS grew into a $250 million enterprise. EOS sales are second only to Burt’s Bees. EOS is now outselling Chapstick and Blistex
At the present time, EOS lip balm sells approximately 1 million units weekly. Industry analyst anticipate that the company will reach the $2 billion mark in sales by 2020.
Before its launch, EOS made the decision to refashion the way lip balm is sold. This includes its innovative round packaging, the colors used for its orbs, the tasty flavors, and the clicking sound the packaging makes when opened and closed. The company has adopted the marketing and advertising tagline of “The lip balm that makes you smile.”