The new face of Banco Bradesco; Luiz Carlos Trabuco Bradesco

     Luiz Carlos was born and raised in Marilia. He got his first degree from the prestigious University of the Sao Paulo de Marilia. For his postgraduate education, he went to the University of Fundacao School of Sociology and Politics of Sao Paulo. At 17, Luiz Carlos Trabuco joined Banco Bradesco in 1968 as a mere clerk. He never imagined that one day he would be the CEO of one of the biggest private banks in Brazil. Even so, the CEO position was not given to him. Mr. Trabuco Bradesco needed to pull up his socks. He needed to impress to the top managerial staff that he shared a vision of making a client-driven organization.

Before filling in the part of CEO, Trabuco Bradesco served at different senior-level positions inside the bank. eg., managing director, department director, and even executive vice president. L Trabuco Bradesco amazed many people with his incredible leadership style. His main focus was on improving the bank’s inner efficiency, seeking natural development, and increasing its products and services.

After the Brazilian coup in 1960, the nation encountered a time of financial development, success, and low expansion. Trabuco Bradesco preyed on the issue of the economic growth and increased its branch workplaces through acquisitions. This incorporated securing of 17 banks all through Brazil and 105 branch workplaces of INCO-Banco in 1973 and 200 branch workplaces of Banco da Bahia in 1967.

In the current time, the financial institution has kept on developing to end up the third-biggest bank and also the second-biggest held business bank in Brazil. It works through a system of 5,314 branch offices and three worldwide branches (two in Grand Cayman and one New York).

Luiz Carlos Trabuco reformed Banco Bradesco’s communication when he built up an association with the financial press of Brazil. This act enhanced the bank’s awareness among customers in Brazil. The officials additionally built up a corporate college, Unibrad, that would enable the bank to do its main goal.

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