Joel Friant has a serious knack for product creation. This serial entrepreneur thrives on seeing his product ideas come to life in the marketplace. A big believer in free market economics, Joel Friant has been bringing products to market for decades.
His career began in real estate but quickly moved to the restaurant arena in the mid-90s. He created America’s first fast-food Thai concept and even went so far as to brand himself “The Thai Guy.” And it was his involvement with spicy ethnic foods that led him to his passion — the habanero chili pepper.
Now this incredibly intelligent entrepreneur is taking his habanero shaker back to market. It all began back in the mid-90s when Joel discovered that he could dry habanero chili peppers and put them in a shaker for use at the dinner table. The habanero shaker allows you to add this iconic spicy pepper flavor to any dish just as you would add salt or pepper.
The Original Habanero Shaker is Joel’s idea alone. It came to market in the mid-90s before coming off the market while Joel Friant focused on different ventures. But it is now back by popular demand, and the Original Habanero Shaker is selling like hot cakes.
Joel Friant knows that the habanero is the most flavorful pepper out there. The pepper hits the pallet with a smoky and buttery flavor that fans of spicy foods absolutely love. And the habanero pepper is among the hottest chili peppers in the entire world making the habanero shaker a fun thing to have on the table.
But what sets The Original Habanero Shaker apart from other chili pepper flavors is the balance between the smoky, buttery flavors and the heat. There’s absolutely nothing out there are in the market like the Original Habanero Shaker.