As the Global CEO of Crispin Porter & Bogusky, Lori Senecal says that a large part of her success can be credited to her childhood. She says that seeing her older siblings attain success motivated her to achieve the same results. She went on to earn a degree in sales and marketing. A Canadian citizen, she soon moved to New York City and entered the world of advertising. She has developed into a very effective leader that is able to bring out the best qualities in those she works with.
In 2003 Lori Senecal became an entrepreneur when she launched a new ad agency, TAG Ideation. This company focused on young adults and developed advertising campaigns meant to appeal to them and capture their attention. Her skills at advertising products have been used by a large variety of companies. Among these companies are Microsoft, Staples, Sprint, Nabisco, Applebee’s, and Weight Watcher. For a period of time she also worked for Coca Cola as their Global Account Director. She eventually landed at DDB Worldwide Communications Group, Inc. and served as this ad agency’s Chief Marketing Officer. Check out Adweek to know more.
For two years Senecal was the Chief Executive Officer and Director of another advertising agency, MDC Partners. It was in March of 2015 that she joined Crispin Porter + Bogusky. She has led the company’s international marketing groups where she leads the effort to increase its global expansion efforts. She has been instrumental in creating an innovative environment that remains both collaborative and agile despite its size. Her work led to Advertising Age named her in 2017 one of their, “Creativity Innovators of the Year”. Visit Forbes for more info.
Over the course of her career, Lori Senecal has received other accolades. She was also named in 2016 by Advertising Age as an “Agency Executive to Watch”, one of only four executives in the industry to be so named. Another publication in the advertising industry, Fast Company, also honored her by placing her on their list of the, “Most Creative People in Business”.